CATEGORY: Marketing
Posted on March 15th, 2010 by Grace
Post Olympics, there are some campaigns I’m sad to still see on tv like the McDonald’s youth athletic team commercial. But others I’m happy are still in circulation, like the Tourism British Columbia spot. This beautiful campaign features the message of “You Gotta Be Here” and showcases breathtaking scenes of BC as well as the province’s native celebrities
Posted on March 12th, 2010 by Katie
Recently I’ve started receiving the Ad Age Global E-News. It’s fun to read what’s happening in our industry in other parts of the world. One headline caught my attention this week, Red Cross Stories of Hope. It featured Leo Burnett Iberia’s opening of a pair of stores for the Red Cross in Portugal and Spain.
Posted on March 10th, 2010 by Ashlee
While checking out at target some cereal boxes caught my eye that didn’t seem to fit today’s normal design standards. Then I realized that the Lucky Charms box was graced with one of their retro designs from years past.
Posted on March 8th, 2010 by Shawn
The current economy has brought a lot of hardships to the advertising industry, challenging us like never before. We’ve had our toys taken away. Our budgets have been slashed. We’ve lost clients. Seen good friends let go. We’ve been asked to work longer…for less money. But despite all of these negatives, I believe our industry will emerge much stronger, in the long run, because of what it’s going through.
Posted on February 26th, 2010 by Katie
To all you regular readers, you know that I am completely in love with Starbucks! My radar always points to Starbucks in a headline when scanning the news. For a while, the news hasn’t been great. Losing profit margins and closing stores have been hot topics surrounding Starbucks for the past few years.
Posted on February 19th, 2010 by Katie
We had an interesting visitor at EXIT this week. Being the open-minded, creative sort, we always encourage drop-ins from clients, friends, family, and vendors, and when we get a random visitor, it’s even more fun. Without going into too much detail, this woman had created a homemade product she wanted us to look at.
Posted on February 15th, 2010 by Katie
Before we close the book on discussing the Super Bowl commercials, I want to spend a little extra time on something that seriously disturbs me about our industry: careless spending. It’s way to common. And the lack of accountability is a bit embarrassing.
Posted on February 10th, 2010 by Shawn
The Moment of Truth (or lack of): A large client asks to make a significant change to our work that will make the strategy much less effective. Though grossly simplified, this is, unfortunately, a rather familiar situation in our industry. A situation that I believe many advertising professionals deal with dishonestly. They smile and make the client’s change. Not because they enjoy deceiving clients, but because they don’t want to risk bruising the relationship. Because it’s all about relationships, right?
Posted on February 2nd, 2010 by Katie
The compassion and generosity displayed following the earthquakes in Haiti has been remarkable. We’ve seen this before many times – a natural or man-made disaster inspires the very best from inside us. But, for me, Haiti feels different. In large part, social media is to thank for its uniqueness. Social media has given us instant updates.
Posted on January 21st, 2010 by Ashlee
Here’s a tip for small businesses out there. Instead of trying to be better than your competition, figure out how you can be different from your competition.
Big Things Looming
We take pride in being a small firm that brings its clients big results. Now, in our 8th year, our results are getting some big recognition! EXIT was voted the state’s Best Advertising and Public Relations Firm by Arkansas Business readers in its Best of Biz 2010. Big news we’re very excited about! News we know was made possible by our tremendous clients. We work with companies that demand differentiation and expect greater ROI from their marketing efforts. Thank you for pushing us to be better.
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