Posted on May 17th, 2013 by Katie
I’m a big reader. Love to get lost in a great novel and I am constantly reading magazines of all kinds. So it is very funny to me how one of my very favorite magazines is exclusively an online magazine.
Posted on May 15th, 2013 by Shawn
Exposure does not equal branding. What makes you different? Why is it important? Consistently communicating this brings a meaningful focus to your messaging. It creates a differentiating reason for people to give you a try and, if your promise is fulfilled, become unbelievably loyal customers.
Posted on May 9th, 2013 by Katie
With Mother’s Day this weekend, I have been inundated with messages in my social media life about what to get for my mom. From Facebook trying to sell me flowers to Pinterest telling me how to make her a necklace, it is everywhere. This got me thinking about how social media has changed how consumers shop for holidays.
Posted on May 1st, 2013 by Shawn
A common problem with ineffective marketing plans is the core strategy is driven by the untruth that a large level of exposure, in itself, will create results. In planning, more focus is put on the media strategy while the messaging is severely neglected. What we end up with is a lot of advertising that looks alike.
Posted on April 17th, 2013 by Amber
Ivory Soap, the soap that everyone knows and trusts to get you squeaky clean has recently clothed itself in a special edition vintage modern package. The new design is intended to take consumers back in time to their original packaging reflecting its significant equity and heritage.
Posted on March 20th, 2013 by Katie
I read an article this week about how apps are changing the way people interact with your brand. It got me thinking about how much technology has changed the way that consumers interact with brands.
Posted on March 14th, 2013 by Katie
I have recently started reading the magazine Fast Company. In the February issue there is a great article called The Art of Dialogue. A topic within the article that really jumped out to me was How To Turn A Bad Idea Into A Good Idea.
Posted on March 5th, 2013 by Shawn
To help raise awareness of the pros of expanding affordable healthcare coverage in our state and the cons of not, EXIT worked with the AHA to create an easy to follow, informational tool.
Posted on February 27th, 2013 by Shawn
James Cone Construction has been building major commercial projects for clients in a full range of industries. Last week, leadership chose EXIT to help the company with its branding and marketing efforts.
Posted on February 15th, 2013 by Katie
Those of you that know me, know that I am a little obsessed with Pinterest. I mean, this will be my third blog I’ve written about it! Why so obsessed you ask?
We take pride in being a small firm that brings its clients big results. Now, in our 8th year, our results are getting some big recognition! EXIT was voted the state’s Best Advertising and Public Relations Firm by Arkansas Business readers in its Best of Biz 2010. Big news we’re very excited about! News we know was made possible by our tremendous clients. We work with companies that demand differentiation and expect greater ROI from their marketing efforts. Thank you for pushing us to be better.
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What inspires us to develop great work.
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