Through our strategic approach and creative talents, we help our clients differentiate themselves by embracing a dominant selling idea and communicating that singular point of difference in a way that engages consumers and grows market share. We also love Arkansas football, playing Wii, laughing and drinking coffee…lots of coffee.
Posted on May 24th, 2013 by Shawn
This week EXIT and the marketing team from the Hot Springs Village POA spent a full 11 hour day shooting video and still photography throughout the Village’s 26,000 acres. Activities captured included golfing, dining, fishing, skiing, trail biking and running, sailing and pickleball (Haven’t heard of it? Think a mix of ping pong and tennis).
Posted on May 23rd, 2013 by Bryan McManus
It’s important to strike a balance between Execution and Vision. Execution is what gives a project shine. Vision is the substance. Shine and substance have to grow together. If it’s a shoddy idea – but well executed – you’ve got a shiny turd. If it’s a brilliant concept – but executed with the dexterity of [...]
Posted on May 21st, 2013 by Sarah
As a designer it is easy to get caught up with the “I need to complete this task” mentality. But I enjoy remembering ideas are like maps they need to be experienced. Maps are the overall perspective of a landscape, what is on that landscape and what could potentially go there.
Posted on May 20th, 2013 by Shawn
It took tremendous effort by many people to capture the legislative support needed to pass the expansion of affordable healthcare in our state. Thank you to everyone that made this significant bill a reality.
Posted on May 17th, 2013 by Katie
I’m a big reader. Love to get lost in a great novel and I am constantly reading magazines of all kinds. So it is very funny to me how one of my very favorite magazines is exclusively an online magazine.
Posted on May 15th, 2013 by Shawn
Exposure does not equal branding. What makes you different? Why is it important? Consistently communicating this brings a meaningful focus to your messaging. It creates a differentiating reason for people to give you a try and, if your promise is fulfilled, become unbelievably loyal customers.
Posted on May 14th, 2013 by Bryan McManus
At the root of the word Design – is a clue into finding the sweet spot between idea and iteration. Design’s roots are from the latin de-signare: Signare means mark. It’s where we get the word for signature. De- has two meanings: A positive meaning - of or from as in the spanish “Cinco de Mayo” (Fifth of May). A negative meaning - un or non as in destroy [...]
Posted on May 10th, 2013 by Sarah
A quick industry insider joke that creatives of all backgrounds can appreciate. And you non-creatives may find it fun too.
Posted on May 9th, 2013 by Katie
With Mother’s Day this weekend, I have been inundated with messages in my social media life about what to get for my mom. From Facebook trying to sell me flowers to Pinterest telling me how to make her a necklace, it is everywhere. This got me thinking about how social media has changed how consumers shop for holidays.
Posted on May 8th, 2013 by Shawn
Bryan McManus, a North Carolina transplant, has joined the EXIT team as Art Director. As an award-winning, internationally screened filmmaker, Bryan brings a broad and diverse level of creative talent to EXIT.
Big Things Looming
We take pride in being a small firm that brings its clients big results. Now, in our 8th year, our results are getting some big recognition! EXIT was voted the state’s Best Advertising and Public Relations Firm by Arkansas Business readers in its Best of Biz 2010. Big news we’re very excited about! News we know was made possible by our tremendous clients. We work with companies that demand differentiation and expect greater ROI from their marketing efforts. Thank you for pushing us to be better.
The Clique
Friends and associates we follow that you should too.
Feed The Fire
What inspires us to develop great work.
Archive
Miss something? Want to catch up with what’s been going on? Check our archives for past posts by our team.
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